Wednesday, February 14, 2007

The Character of Type - Assignment #6

Assignment #6: The Character of Type
Value: 10%
Duration: Two Weeks
Due: February 28

Check out the Type Gallery for some inspirational approaches to the art of typography.

This project explores the personalities of type. Each font is a member of a family, with its own class, cultural, social, commercial and art historical references; each type has its own unique characteristics, functions, purposes and personalities. It communicates something unique and individual.

In this project you will choose a specific font; research its family, purpose, personality; and using the elements of design create a poster composition that illustrates and conveys its unique character and the essence of its personality.

This kind of poster is usually used for design trade shows, to show off the talents of the font’s designer and to sell it for use in the marketplace.

The posters must be 11”x17” and use full colour. You must provide a headline or display text capturing the essence of the font, as well as some body text elaborating on its use (either literally or suggestively). Consider using appropriate quotes from popular culture, literature, slang, or even foreign language and set it in your poster using the font.

Be sure to show the all the font’s characters in your design, as in a keyboard layout.

For the main image develop a composition using the type, paying attention to its shape. You may use original or stock images to convey the font’s character, but these should not be the focus of your composition.

When possible, give credit in your poster to the name of the font designer and where the font may be purchased (company name, web site).

Refer to the designer’s checklist during your design process and before you hand in your final project.

Before converting your Illustrator file into an Adobe Acrobat file for printing, convert all fonts to outlines.

Deliverables: - one 11”x17” colour print on cardstock or photo paper
- one 11”x17” black and white print on regular weight paper
- one *.pdf file labeled with your name and the assignment number (i.e.
firstname.lastname_6.pdf) - make available in the class folder
- upload your project to your blog journal and write comments on your creative

Evaluation will be based upon the following criteria:

- Has the student followed the assignment directions?
- Do the compositions reflect an understanding of the principles explored in the class sessions?
- Is there an interesting or innovative approach to the compositions?
- Has the student clearly identified a message/theme, and is this readily understandable to viewers?
- Did the student reveal the character of the font?
- Did the student invest an adequate level of time and energy in completing this assignment?

Additional Notes:
If you’re working from home, feel free to use shareware fonts available from web sites on the internet, such as Unfortunately you won’t be able to install shareware fonts onto the computers at the University of Lethbridge.

Check out the typography links on our course blog, and do a google search for more information on typography, fonts, etc. when doing your research.

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