Creating consistent and effective themes

The diagram shows how to create a consistent and effective design theme throughout an advertisement or a web site page.

1. Identify your target audience. Once you have done so, then brainstorm and come up with a theme that is appealing to your target audience, and the message you wish to communicate.

Who is your target audience?
Consider their age range, education, gender(s), occupation, needs, aspirations, interests.

3. Brainstorm on what kinds of images and words come to mind when you think of your topic/theme

4. Make each element of your advertising consistent with your theme, and make sure each is appealing to your target audience.
These elements include: artwork, headling, copywriting, slogan, colour scheme, logo, page layout and typography. Each choice you make in these elements should reflect your theme.